Swiffer commercials are sexist in a new fun way.

Swiffer used to have a series of Wet Jet commercials in which a sad mop romantically (and vaguely stalkerishly) pursued a woman who just loves to mop. So, like every other cleaning commercial the person cleaning is a woman, which is pretty standardly sexist, but now we have introduced a weird wooing dynamic into how we choose our cleaning products.

And now the new commercials have personified dirt, mud, dust, etc. as women who are waiting to be picked up by a Swiffer product. They've been left behind y other cleaning products and are now just waiting around in cracks and crevices for love to come find them. Once again, the Swiffer product is the hero, the romantic champion, the alpha male of cleaning products.

It makes me never want to buy another Swiffer product ever again.

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